Brand Management

Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach. This workshop will help organizations think about and explore the “big picture” of branding.

Over the course of four afternoons, you will learn how branding can help nonprofits define and manage their brands in a number of areas including creating greater social impact, developing tighter organizational cohesion, creating wider strategic roles, driving broad, long term social goals, strengthening internal identity, increasing capacity and other benefits. Sign up today to learn the skills to help drive your brand to the next level.

Topics will include:

• Why Brand Matters
  
• Qualitative Research & Analysis for Brand Definition
  
• Fundamentals of Brand Strategy
  
• The Creative Brief: How Strategy Becomes Design
  
• Fundamentals of Brand Implementation
  

IMPORTANT NOTES:

• Cancellation Policy: We require at least 7 days cancellation notice prior to the event date for a full refund of the registration fee.

• While most of the costs associated with this course are covered by a grant from SUNY with an additional subsidy from NPW, a small fee covers the required match and lunch.

• Registrants must attend all four sessions.
• Space is limitedto 20 participants