Marketing Affinity Group - Best Website Practices for Nonprofits

Did you know that 82% of donors visit a nonprofit’s website before giving? A website’s design can be the determining factor in whether a potential supporter views your organization as credible or not. Is your organization up-to-date on what it can be doing to gain more visitors and increase conversions?

Learn how to optimize your website with keywords, link building, fresh content, landing pages and analytics. 

Learn best design practices in order to create an enjoyable, engaging and memorable user experience. 

Make it easy to view your content and spread your message with responsive design and social sharing. 

Your Learning Objectives/Takeaways:

1. The importance of Search Engine Optimization (SEO) and ways to optimize your organization’s website
2. The importance of building responsive websites using a content management system
3. Best practices for site structure and navigation
4. Current design trends that get results
5. How to make the most of your “Donate” button and "Donate” page
6. How to make your site more sharable
7. How to make your site more effective with clear, clickable calls-to-action