Brand Management: A Two Day Seminar Presented In Partnership With Westchester Community College

  • March 03, 2017
  • March 10, 2017
  • 2 sessions
  • March 03, 2017, 9:00 AM 4:00 PM
  • March 10, 2017, 9:00 AM 4:00 PM
  • Westchester Community College, Gateway Center, Room 110 (first floor), 75 Grasslands Rd, Valhalla, NY 10595
  • 2

Registration

  • Member Registration

Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach. This workshop will help organizations think about and explore the “big picture” of branding.

In this two day seminar, you will learn how branding can help nonprofits define and manage their brands in a number of areas including creating greater social impact, developing tighter organizational cohesion, creating wider strategic roles, driving broad, long term social goals, strengthening internal identity, increasing capacity and other benefits. Sign up today to learn the skills to help drive your brand to the next level.

Topics will include:

  • Why Brand Matters
  • Qualitative Research & Analysis for Brand Definition
  • Fundamentals of Brand Strategy
  • The Creative Brief: How Strategy Becomes Design
  • Fundamentals of Brand Implementation

Click here for a full course description.

IMPORTANT NOTES:

  • While most of the costs associated with this course are covered by a grant from SUNY with an additional subsidy from NPW, a small fee covers the required match. 
  • Registrants must attend BOTH days. 
  • Space is limited (18 capacity). NPW members have the first opportunity to enroll; others may be able to enroll on a space available basis.

@ 2018 Nonprofit Association of Westchester, Inc. 

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