Business Writing: A Seminar Presented In Partnership With Westchester Community College

  • May 12, 2017
  • 9:00 AM - 4:00 PM
  • Westchester Community College, 75 Grasslands Rd, Valhalla, NY 10595
  • 3

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Effective Business Writing

So much of our communication with others is via the written word. The vehicles and options have expanded in recent times. For instance, many nonprofits, in addition to preparing grant applications, reports, memos, letters and emails, now post and are followed on social media such as Facebook and Twitter. 

This one-day workshop provides the opportunity to explore and develop an effective writing style. The focus is placed on writing memos, letters and e-mails. This is not a program on the specifics of effective grant writing. However, the skills covered in this program can be used to improve the writing in a grant. In addition, you will leave with an understanding of the importance of tone and word choice, two skills with special importance in emails and posts on social media. 

The ultimate goal of the workshop, regardless of the writing vehicle being used, is to have you leave with techniques to help make writing faster and easier for you, the writer, and clearer for and targeted to the needs of the reader. You will leave with:

  • The ability to write letters, memos, and emails that are informative and meet the needs of the audience.
  • The ability to use techniques to make to increase the ease and quality of your work. 
  • An awareness of the importance of tone in written communication.
  • Techniques for achieving clarity with word choice and well-constructed sentences. 
  • Guidelines for writing effective memos, letters, emails and posts on social media.
Topics include:
General guidelines for all business writing
  • Determining the audience and objective of the communication
  • Techniques for achieving clarity through word choice, sentences and paragraphs
  •  Language usage for the greatest effect
  • The importance of tone in all business communications
  •  Common mistakes in business writing and how to avoid them Memos and Letters
Memos and Letters 
  • Guidelines for writing memos and letters
  • Communicating what the reader needs to know
  • Determining the format for the document
  • Determining the appropriate length given the audience and purpose 
Business E-Mails
  • Appropriate email structure
  • Greetings and sign off
  • Importance of subject lines
  • Replying to hostile or angry emails
  • When to communicate via email including what and what not to include in an email
  • How to be concise while still meeting the objective of the communication
  • Using attachments 

Proofreading
  • Reading the document out loud
  • Having someone else review and edit it
  • Checking for errors in language, grammar and punctuation
  • Reviewing to ensure the tone is appropriate for the document 



@ 2018 Nonprofit Association of Westchester, Inc. 

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