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Social Media Essentials for Nonprofits

  • February 08, 2018
  • February 15, 2018
  • 2 sessions
  • February 08, 2018, 9:00 AM 4:00 PM (EST)
  • February 15, 2018, 9:00 AM 4:00 PM (EST)
  • Westchester Community College, Gateway Center, Room 226 (2nd floor), 75 Grasslands Rd, Valhalla, NY 10595
  • 1

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Social media marketing can be a challenging aspect of marketing and customer engagement for many organizations. Participants will gain valuable, actionable information on how to develop a social media marketing strategy for their organization. They will learn why social media is an essential tool for their marketing toolbox, how to develop a strategy tied to their mission and best practices for executing the strategy.

This course is designed specifically for nonprofits and will include real-time exploration of social media channels and tools and in-class assignments. Sign up today and learn the essentials of social media to help meet your business goals and engage your stakeholders.   

Overview of Social Media
  1. Using Social Media (SM) to move the organization’s mission forward
  2. Understanding what SM can and can't do
Policies and Guidelines
  1. Establishing standards for organization's SM engagement
  2. Creating content guidelines so only the right content is shared
Goals and Strategies
  1.  Establishing goals for SM
  2. Selecting the right channels for your goals
  3. Implementation / execution
Evaluation
  1. Understanding what's working and what's not working
  2. What are you measuring and how are you measuring it?
Tools
  1. How to use SM effectively and efficiently when its not your full time job - and even if it is
  2. Understanding the role of SM Aggregators
  3. Editorial Calendar
  4. Outsourcing, budgeting and resources

Instructor: Jann Mirchandani, Owner and Chief Marketing Officer, Westchester Marketing Cafe

Coffee and lunch will be provided. 


In partnership with Westchester Community College

Please note that there is a small fee to attend this seminar, which covers 10% of the cost. The remainder of the cost is covered by a grant from the State University of New York.

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